Who is JYJ? What does JYJ stand for?
JYJ is composed of three equally talented and handsome young men from South Korea namely Kim Jae Joong, Park Yu Chun and Kim Jun Su. It is a three-member kpop group, formed from their former group, TVQX. Their group name was taken from the first letters of each member’s name. This leading boyband group is managed by C-jes Entertainment.
A Bit of History
SM Entertainment Lawsuit
In mid-2009, Jaejoong, Yoochun and Junsu filed a lawsuit against SM Entertainment, arguing that the 13-year length and structure of their exclusive contracts as well as the terms of profit distribution were unilaterally disadvantageous towards the artists and should be invalidated. The Seoul Central District Court in October 2009 ruled in their favor affirming their right to independently engage in entertainment activities and granted them injunction suspending the SM contracts; its ruling emphatically pointed out it was a “subjugating contract” with terms that are grossly incompatible with Korean labor and contract law. The three members of JYJ continued their activities in Japan for over half a year after the filing of the injunction until their Japanese agency, Avex, announced a group hiatus in early 2010.
On 17 February 2011, the Seoul Central District Court dismissed SM Entertainment’s injunction against the three members, filed in April 2010 for damage compensation. In September 2012, the final decision on the case was postponed indefinitely, by Seoul Central District Court for mediation under the justice department.
On 28 November 2012, during a voluntary arbitration at the Seoul Central District Court, SM Entertainment and JYJ have reached a mutual agreement to terminate all contracts between the two parties and not to interfere with each other’s activities in the future. Thus concluding the three years and four months exclusive contract lawsuit.
JYJ’s Debut, Live Performances
JYJ was first announced in April 2010 by Rhythm Zone, a sub-level of Avex Entertainment. They presented two rounds of live performances — one is at the Thanksgiving Live in Dome which is a 4-day concert held at Osaka Dome and Tokyo Dome in June. The other is at the A-Nation Tour throughout August.
They released a debut Japanese EP The… which reached No. 1 on the Japanese Oricon album chart with 140,000 copies sold in the first week. The DVD for their Thanksgiving Live in Dome concerts sold 116,000 copies also for the first week. Both the album and the DVD debuted No. 1 in Oricon’s DVD and Album Chart all the same week.
In September 2010, Avex Entertainment announced plans to suspend all of JYJ’s Japanese activities.Avex claimed this stemmed from issues the label had with the president of the group’s Korean management, C-JeS Entertainment. JYJ stated it was a conflict over new terms demanded by Avex in contract renegotiation.
The group released their English-language global debut album under Warner Music Asia, The Beginning on October 12, in collaboration with Kanye West for the “Ayyy Girl” song as lead track. Two weeks before the release of the album, 500,000 copies of The Beginning had been pre-ordered and pre-sales for the 99,999 copies of the special edition of the album reached 400,000 requests. JYJ promoted the new album via a worldwide showcase tour throughout October and November with dates in South Korea, Southeast Asia and the United States. On November 27 and 28, they launched JYJ Worldwide Concert in Seoul, a two-day concert that was held at Seoul’s Jamsil Olympic Stadium with a total seating of 100,000 (50,000 for each show) which was directed by a well-known concert producer Jeri Slaughter.
In spite of a ban in the Entertainment Departments of South Korea’s three main terrestrial broadcasters, JYJ had their first public broadcast performance on December 31, 2010, at the 2010 KBS Drama Awards where they sang찾았다 “Found You” – a ballad track from the drama SungKyunKwan Scandal which starred member Park Yoochun as Lee Sun-Jun.
In Heaven, first Worldwide Tour
JYJ released their Korean EP, Their Rooms, “Our Story” on January 25, 2011 in the format of a “music essay.” Despite the majority of sales being counted in the books rather than CD category, the album sold well enough to chart on Hanteo.
In the spring of 2011, JYJ launched their first Worldwide Tour as a group with concerts held in Thailand, Taiwan, China, Canada, and the United States. In addition, JYJ held two rounds of a special charity concert in Tokyo to benefit those affected by the Tohoku Earthquake. They also held two special encore concert performances in South Korea: one in Busan and the other in Gwangju.
In September, JYJ released their first Korean studio album entitled In Heaven. There were over 300,000 pre-orders on the first day of advance sales alone. The album sold 165,000 copies within 3 days of being released and reached 220,000 copies sales in October according to Gaon Chart.
JYJ held their “Unforgettable Live Concert in Japan” on October 15 and October 16 with over 84,000 in attendance. They were praised for the choice to hold these concerts in Ibaraki Prefecture, a region hit hard economically by the earthquake.
JYJ extended their World Tour by adding performance dates in Barcelona, Spain on October 29 and in Berlin, Germany on November 6. Rafa Mendez directed the choreography and stage set-up of their European concerts. Also, JYJ was invited to appear at the Salon del Manga convention earlier on the day before the start their Barcelona concert.
JYJ released Come On Over, a DVD documentary about the 3 members’ private lives, at the end of 2011. The footage was filmed from late December 2010 to February 2011, following each individual member’s lives for a number of days. Some scenes included: a birthday party, a snowboarding venture, the rehearsal for a musical, and behind-the-scenes look of one of JYJ’s fanmeets for their endorsements.
More Concerts, Documentary Film
In January 2012, C-JeS announced two more concert dates, with Santiago, Chile being March 9 and Lima, Peru March 11. Their South American leg would be the final stop for JYJ’s first Worldwide Tour.
On February 23, JYJ released a 90-minute film titled The Day. It is a documentary film featuring their daily lives and dreams and will be shown at Lotte Cinema‘s 17 major chain theaters across the country. Despite film distributor CGV’s one-sided decision to cancel the screening of JYJ’s daily documentary “The Day”, Lotte Cinema picked up the movie and agreed to screen it. Although it eventually was only released in 19 theaters, “The Day” dominated the box office the first weekend of its release, drawing 24,000 fans in just 4 days.
JYJ further proved their popularity on the international stage by performing for the First Ladies of the World at the Blue House in March. First Ladies from Gabon, Nigeria, South Africa, Malaysia, Vietnam, Switzerland, Singapore, Italy, India, Indonesia, China, Chile, The Philippines, countries in the United Nations, the European Union and more enjoyed JYJ’s exclusive performance of “Be My Girl” and “In Heaven” for them. A few First Ladies especially waited until the end of the event in order to take a photo with JYJ.
JYJ’s role as cultural ambassadors continued in 2012 when they were chosen as the Goodwill Ambassadors for KBEE 2012 (Korea Brand and Entertainment Expo) in Osaka. JYJ once again proved their overseas popularity when more than 20,000 applications were received from the Japanese fans to be invited to the opening ceremony when only 500 were accepted.
Starting on June 28, JYJ held the first ever large-scale international fan fair for K-Pop in South Korea. This event was something the group put together specifically for the fans, and was opened for 4 days—starting from June 28 to July 1—at SETEC (Seoul Trade Exhibition & Conventions) at Hak Yeo Ul station. This membership week included photographic and video-based exhibitions of the band, as well as two sets of fan meetings that invited over 15,000 Korean fans and 7,000 Japanese fans, a total of over 22,000 people. Because of such great economic effects for the South Korea, from the success of a huge amount of incoming foreigners for just one event, JYJ’s representative C-JeS Entertainment announced that this Membership Week event will be held annually.
In August 2012, JYJ released Mahalo, a premiere collection photobook with over 200 pages taken in December 2011 on their trip in Hawaii.
SM Entertainment Lawsuit
On November 28, 2012 the legal battle between SM Entertainment and JYJ that began in 2009 ended in mutual agreement. After 3 years and 4 months, the two parties agreed to withdraw all lawsuits against each other and agreed to not interfere in any of each other’s activities in the future. It is a fact that JYJ’s broadcast restrictions for the last 3 years have been due to their ongoing legal dispute with SM. The major broadcast stations have used the dispute to justify not allowing JYJ to appear on music and variety shows.
In the past, SM has been accused and found guilty of interfering with JYJ’s Korean activities by acting in collusion with third parties such as the Korean Federation of Pop Culture and Art Industry (KFPCAI). SM has long been suspected of applying “back-door pressure” on the broadcasting companies to restrict JYJ’s broadcast activities, a suspicion that has only grown as fans have yet to see JYJ appear on any music or variety shows following the end of the legal proceedings.
Nevertheless, the end to the long legal battle with SM was a positive step for JYJ and the more recent news concerning JYJ winning their legal cases against former Japanese management company, AVEX, made fans hopeful that JYJ would be able to resume activities in Japan. AVEX was ordered by Tokyo District Court on January 18, 2013 to pay 6.6 billion Yen (approx. 7.8 billion Won) to C-JeS Entertainment as compensation for damages as well as 1 million Yen (1.1 million Won) for defaming C-JeS’s CEO.
2013 – To present :
Lawsuit Dropped, Presidential Inauguration, New Album, More Concert
Avex Lawsuit Dropped
JYJ has won their lawsuit that was filed back in 2011 against Avex for the latter’s involvement in interfering with JYJ’s promotions in Japan. Avex also has to pay C-JES Entertainment 660 million YEN in accrued damages due to the lawsuit, and also no longer able to restrict JYJ’s promotions in Japan. Lets have a recap! Having been entangled with their former agency, SM Entertainment, for a long time over their exclusive contracts in South Korea, JYJ joined Avex in February 2010 to enter the Japanese market. But Avex began to have a change of attitude in September 2010, and stated their doubts about C-JES Entertainment’s links with triads, before filing an arbitrary notice shortly after that they were suspending JYJ’s activities in Japan indefinitely. This was then followed by Avex linking up with SM Entertainment to support SM artists like TVXQ, Super Junior, and others to promote in Japan.The dispute between JYJ and Avex eventually headed to the court for a solution in 2011. With Avex failing to adhere to terms of their exclusive contract by supporting their promotions, JYJ proceeded with their plans to hold a charity concert in Saitama on June 7th, 2011. After learning of their plans, Avex began filing lawsuits and employed various other methods to prohibit JYJ from doing so. In April 2011, JYJ filed a lawsuit with Tokyo District Court against Avex for interfering with their promotions in Japan, making false claims against C-JES Entertainment, and also asked for an annulment of their exclusive contract.
JYJ as Honorary Ambassadors and the Presidential Inauguration Ceremony
JYJ was appointed as honorary ambassadors for the ‘2014 Incheon Asian Games’ on the morning of February 20th in a simple ceremony at Seoul’s Lotte Hotel. The Asian Games Committee expressed, “To raise awareness and the profile of the Asian Games in all of Asia, we have decide to enlist JYJ to be our honorary ambassadors for the ‘2014 Incheon Asian Game’ because of the huge popularity that they enjoy in Asia and the world.”
On February 25, JYJ performed in the 18th Presidential Inauguration Ceremony of President Park Geun-Hye. Early this February they also made an account in Naver Line to be able to keep the fans updated and have chance to chat with JYJ members, real time!
Tokyo Dome Concert and New Album
JYJ will resume activities in Japan after four years. They will have a 3-day concert at Tokyo Dome in Tokyo, Japan, from April 2 to 4. This concert is the first official event since ‘THANKSGIVING LIVE IN DOME’ since June 2010 in four years after Avex suspended JYJ activities in Sept 2010 due to lawsuit about exclusive contract. JYJ’s 2010 Japanese activities in Tokyo and Osaka Dome tour lasted for four days and had an audience of 200,000 people.
JYJ said “We are already excited to meet fans in Japan after a long time. Performance at Tokyo Dome is very meaningful for us. We are confident that we will give you the best stage since we will be standing in front of everyone for the first time in 4 years.”
2012 was a year where the individual talents of JYJ shined the brightest. Now, fans of JYJ all over the world are eagerly awaiting JYJ’s group activities in 2013, as the members have mentioned preparing for a new JYJ album and looking forward to standing on stage together again. The album will be released in mid of this year.
PHILANTROPY AND PUBLIC SERVICE WORK
In August 2011, JYJ were appointed Goodwill Ambassadors for the United Nations agency UNAIDS. JYJ and UNAIDS launched a social media awareness campaign to combat HIV/AIDS discrimination via Twitter using the hashtag #LoveAlways.
In November and December 2011, JYJ spearheaded their “Mango Tree Project” working with World Vision andELLE Korea to gift “mango trees of hope to children” in South Sudan. JYJ with labelmates Park Yoohwan and Song Jihyo recorded Korean, Japanese, and English videos discussing the project to raise awareness and to encourage donations with the goal of planting 20,000 mango trees ahead of Christmas in South Sudan. The mango trees symbolize hope and provide food and a sheltered meeting spot which can serve as classrooms for children.
JYJ commemorated their inaugural group tour, The Beginning Showcase World Tour 2010 by donating the profits from the Seoul showcase to World Vision International. The proceeds were taken from the opening two performances at the 11,000 seat Hwaseong Tiger Dome at Korea University which sold out in 15 minutes.
Immediately after the 2011 Tōhoku earthquake and tsunami, JYJ donated ₩600,000,000 to World Vision Japan fulfilling the organization’s entire fundraising goal. JYJ articulated that they wanted to give support and encouragement to Japan in return for all the love and support their Japanese fans have given them over the years; they expressed their hope that their act of giving would encourage others to do so as well. JYJ also held two rounds of charity concert in Tokyo on June 7, 2011 to benefit those affected by the natural disaster.
After the 2011 Thailand floods, JYJ donated ₩200,000,000 in November 2011 to World Vision, matching and doubling the organization’s fundraising goal for flood relief in Thailand, for the purpose of dispensing emergency food aid, water treatment, mosquito nets and other daily necessities. Similar to their response to the Tōhoku Earthquake, JYJ sent videos and messages of support to their Thai fans as well.
JYJ has been active as honorary ambassadors of various government-run projects as the ‘faces of Korea.’ Along with Kim Yu-na, Park Ji Sung, Park Tae-Hwan, and Edward Kwon, they were appointed to promote the 2010 G-20 Seoul summit.
JYJ was appointed as Goodwill Ambassadors for World OKTA (World Overseas Korean Trader’s Association), the largest association of overseas-based Korean business leaders, with President Lee Myung Bak present at the ceremony. They were also appointed as Honorary Ambassadors for Jeju Island‘s campaign to be designated one of the New 7 Wonders of the World.
They were also the face of the “2011 Protecting Personal Identity Information Campaign” launched by Korea Communication Commission and the Korea Internet & Security Agency which was aggressively promoted on print, radio, television, and cinema ads. They were outreach ambassadors for the Korean Ministry of Education, Science, and Technology in their efforts at improving online youth culture and “creating schools without violence and [purposeful/bullying] exclusion.”
JYJ performed at the first annual Asian Dream Cup organized by Manchester United midfielder Park Ji-sung‘s JS Foundation using their widespread popularity in Asia to help publicize the event. The proceeds of the charity match were donated to help sport development and support youth players in Vietnam as the JS foundation is seeking to expand its youth football development program and support cultural exchanges for football players around Asia. As a part of this event, JYJ also participated in the one day soccer clinic with young Vietnamese athletes and 15 other star Korean and Japanese footballers. JYJ’s Kim Junsu, a soccer enthusiast and captain of the South Korean entertainers soccer club “FC Men”, played in the match as well.
On February 2012, JYJ was appointed as honorary ambassadors for the 2012 Nuclear Security Summit. The welcoming ceremony was attended by prime minister Kim Hwang Sik, fellow ambassadors Lena Park, child actors Jin Ji Hee and Wang Suk Hyun.
The event was held in honor of the 748 volunteers who will be aiding in the successful launch of the Nuclear Security Summit, which will be held in South Korea for two days on March 26 and 27.
- Lotte Duty Free
- Nature Republic
- Penzal Q
- Nintendo’s Mario Kart 7
- October 2012/3: Tony Moly – skincare brand, Asia spokenmodels (excludes Japan) with television commercials and print ads.
- THIERS: www.thiers.co.kr
- Kim Junsu Endorsing La Figura Menswear From 2013 FW Collection. LA FIGURA
Credits : Wikipedia